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Culture Map: The New "It" Bag

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"You've heard the story before: A Dallas woman can't find exactly what she is looking for, so she makes it herself. That was the case for Allison Mitchell and her oversized clutch.

The owner of a successful marketing agency, Mitchell never expected to go into the handbag industry. But one weekend it occurred to her that she needed a bigger clutch without any hardware, and the ones on the market were either too small or adorned with rivets, locks and labels."

Read the full article here.

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