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Our New Monarch: The Business of Fashion: Behind the Success of Allison Mitchell Handbags

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If Allison Mitchell's journey was a Cinderella story, Cindy would have found a way to make more of those glass slippers and launched her own brand of footwear. Allison doesn't think of her business as her baby - she thinks of it as a business, and that has allowed her to take risks which others wouldn't. Starting with one DIY bag in 2014, her brand has grown to be featured in multiple luxury boutiques in Dallas like Stanley Korshak and Elements, boutiques in New York, and carried by clients all over the US as well as France and Spain. How does she do it? Allison's attributes her success to her motto of "99% business, 1% fashion."

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